Updated: Sep 18, 2020
This blog aims to educate the clients and my photographer colleagues alike. It will also enable you to understand the right math for the product and its photography need. A good photographer will not only understand this but also guide you in the right direction.
As a photographer, we are artists and consultants at the same time. As a brand, you need to consider us as an essential element towards building your brand identity.
There are various product photography styles. I’d like to group them in 4 key styles/categories.
1. Products and Lifestyle Shots :
This showcases the product depicting its intended use. It can also allow the consumer to understand the proportions and style of the product. Lifestyle shots may or may not use models for this purpose.
I would have a plethora of props for these kind of shoots. These enable me to create various scenarios in the comfort of my studio. These shots are ideal for clients running on a smaller budget, as it can save the cost to hire an elaborate studio, models or location.orld.
Designers often use these when it comes to the creation of catalogues, prints and websites. Here is a simple example:
The subject (Scandisk SSD) is knit in the scene to give it some micro-environment. Notice how the background enhances the presence of the subject. The scene also hints towards the uses of the product for storing artwork and memories. It also gives it a slight sense to be used for family or common storage.
2. Commercial/Stylized/ StudioSetup product shot :
These are best to have complete control of your photography enviornment. This is very handy when it comes to having multiple products. With colour or design variation but the same setup, it also allows you to transform your shots to be perceived in a different micro world.
In the image below, you can see how the product fits in well with the scenario. It gives you a perspective into the luxury of the brand and the quality of the product. The object around also allows you to comprehend the size of the product and its relative use.
3. Action/Dynamic Shot:
This is my personal favourite. They create a sense of motion in a still image. Action shots can represent key features of a product, such as waterproof, strength, etc.
Based on the product and studio you can decide to either shoot indoors or outdoors. This type of shot is very common to the food and cosmetic industry. It does tend to be a little costlier due to the elaborate stupa required to achieve each image.
The shot below not only makes the product pop but also depicts how rugged and water-resistant it is which is a key feature when it comes to storage devices. This particular shot got created in my studio with around 2 hours of setup and cleaning(post the shoot).
4. E-Commerce/white background photography.
This is the most used style of photography nowadays. It's a necessity if you run an e-commerce business or work with Amazon, Shopify, etc.
It is also relatively easy to do if you want a run of the mill kind of a shot. All you need is a decent smartphone and around $50 which gives you a decent lightbox. Why bother to hire a professional photographer.
But, if you need a shot that represents the quality and finish of your product along with the flexibility of being able to use them in the future for various artworks, then you need to hire a professional who will get the best out of your product even on a white background. These shots will allow designers to play around with it and place it in various scenarios and media.
These shots appear very simple, but demand a good level of clarity and quality for more versatile uses.
To conclude, every product is UNIQUE in its own way. As a brand you have invested countless hours in the conception and formation of your product. Hence, with a photographer, you are investing in the creation of your brand identity since every fruitful process needs a certain amount of time and patience. Your product images need to speak of the same quality and passion that went into the creation of it.
As a photographer, we are artists and consultants at the same time. As a brand, you need to consider us as an essential element towards building your brand identity. A good photographer will not only understand this but also guide you in the right direction.
At the end of the day, it is your brand and your choice. Making the right decision is more important than making a cheap decision.
After all, giving quality is the best kind of advertisement...