In terms of business expenses, professional Photography is often an item on the list that is seen as expendable. Whether you're a new business building your website for the first time or a well-established company revamping your online presence, the cost of professional Photography might prompt you to wonder if you might be able to get by without it.
After all, you could ask your friend who has an expensive camera or take some pictures yourself. Alternatively, use stock photos. There are other, more important things you should be spending your organisation's funds on than professional Photography.
The truth is that every business, no matter the industry can benefit from having professional Photography of their business immaterial of where they have to utilise it. No matter who your customers are or what you are selling, high-quality Photography is a valuable asset that will contribute to your overall branding and success. When it comes to business expenses that are worth it, professional Photography should be at the top of the list.
Entrepreneurs are known for their 'do-it-yourself' mindset, but when it comes to promotional Photography, doing it yourself may not be best. Whether it's for your website, billboards, printed materials, or social media, appealing and professional Photography will make your business seem more reputable.
"Ultimately, you are your brand. Having professional imagery reflects the essence of your goods and services," explained Lindsey. "It's the adage, 'eye appeal is buying appeal', and it tells potential clients you are operating with a level of professionalism and dedication to quality." After all, storytelling is an essential marketing tool for brands looking to ground their business strategy with messaging that is memorable, emotionally engaging, and profitable.
And nothing tells a story better than professional images of your products, behind the scenes, work environment and showing every element that showcases the customers what your brand values are.
That's why premium brands invest in capturing fine details about, How their product is created? What goes in the making of it? How great and happy their staff looks? How clean is their kitchen? Or how they source their quality ingredients?
All this is a part of the storytelling and building a brand that people can resonate with and trust.
More than ever NOW is the time to put your best foot forward and show your customers that you are the brand they can trust and rely on, and the only way to do it is telling them the story of your brand through the visual power of Photography.
The time to bring clientele back to your business is NOW.